Marven Yacoub’s take on DIY and In-Home Fitness: From Alternative to Standard

From outside gyms and studios, digital-enabled solutions have grown from low-cost alternatives & add-ons to stand-alone offers. These are a regular part of consumers’ life. These solutions offer ease and personalization that can appeal to wellness aficionados and researcher-experimenters alike.

However, the market for in-home and DIY exercise solutions and equipment will be robust. It is an area that has attracted many entrepreneurs, and the number of excellent and new solutions is rapidly rising. Furthermore, with more consumers coming to the gym when economies reopen, the surge in new users for in-home equipment may decelerate.

To prepare themselves, connected-equipment makers should plan for a partial rebalancing of their client base. It shoullld be balanced back toward commercial businesses and examine the possible returns of customized equipment offers targeted at specific consumer segments.

For instance, researcher-experimenters may adore linked equipment that incorporates a wide variety of brand-new, high-quality content at low pricing. Yet, traditionalists may desire simple analog equipment that is well manufactured.

As with gyms and studios, solutions with a community element can bring people together. Downloads and fitness and wellness applications rose during the pandemic; however, the people seem to be a significant appeal. During the first two weeks of lockdown—March 9–24, 2020—overall downloads of health and fitness apps climbed 27 percent, while applications that incorporate a community component generated four times as many downloads.

One lesson for suppliers of health and fitness applications is to develop and position their apps as facilitators and gateways to wellness communities. Indeed, apps that offer digital streaming for live lessons, often with sought-after teachers who address individual students by name, can duplicate some of the sense of community people might experience from an in-person group-exercise class.

Large digital businesses have already begun to give their products like fitness ecosystems that incorporate class selection and fitness tracking. To prepare for a moment when more customers return to gyms and studios, app companies should develop their user communities to keep returning customers.

For more information about Marven Yacoub visit:

https://au.linkedin.com/in/marven-yacoub-261939232